Yaspa strengthens US presence with new leadership
- Yaspa has appointed Peter Kula as US Sales Lead and Jackson Esoda as US Senior Solutions Manager.
- Both will operate from Yaspa’s new office in Atlanta, Georgia.
- Max Collinge relocates from London to Atlanta as Vice President of Product.
- The company secured $12 million in funding to support its US expansion.
- Yaspa aims to enhance its presence in the North American iGaming market.
Yaspa’s Strategic Growth in North America
Yaspa, a UK-based fintech specializing in Open Banking payments, is making significant strides in its strategic growth within North America. The company has recently announced key senior appointments to bolster its presence in the U.S. market, reflecting its commitment to expanding its operations and enhancing its service offerings. The new hires, Peter Kula as US Sales Lead and Jackson Esoda as US Senior Solutions Manager, are pivotal in Yaspa’s strategy to tap into the burgeoning iGaming sector in the United States.
The decision to establish a new office in Atlanta, Georgia, serves as a strategic move to position Yaspa closer to key markets and clients. This location is not only a hub for technology and innovation but also a growing center for the gaming industry. With the relocation of Max Collinge, Yaspa’s head of product, to Atlanta, the company is set to streamline its product development and delivery processes, ensuring that it meets the unique demands of the North American market.
Yaspa’s growth strategy is underpinned by a robust funding round, which secured $12 million in July 2025. This investment, led by Discerning Capital, is earmarked for expanding Yaspa’s operations in the U.S., allowing the company to enhance its product offerings and scale its business effectively. As the iGaming industry continues to evolve, Yaspa’s strategic initiatives position it well to capitalize on emerging opportunities.
New Senior Appointments at Yaspa
Yaspa’s recent appointments of Peter Kula and Jackson Esoda are crucial to its growth strategy in North America. Both individuals bring a wealth of experience and expertise that will support the company’s expansion efforts.
Peter Kula as US Sales Lead
Peter Kula joins Yaspa as the US Sales Lead, bringing extensive experience in the gaming industry. His background includes collaborations with notable companies such as Voltage and Distinction Agency, as well as previous roles at Amazon, Sightline Payments, and Caesars. Kula’s understanding of real-money, social, and skill-based gaming positions him uniquely to drive sales and build partnerships across various market structures and regulatory environments.
In his new role, Kula will focus on developing Yaspa’s sales strategy in the U.S., leveraging his industry knowledge to enhance the company’s market presence. His appointment is expected to accelerate Yaspa’s growth trajectory as it seeks to establish itself as a leader in the North American iGaming market.
Jackson Esoda as US Senior Solutions Manager
Jackson Esoda has been appointed as the US Senior Solutions Manager, a role that is crucial for Yaspa’s technical operations in the U.S. Esoda joins the company from Trustly, where he gained valuable experience in Open Finance and payment solutions. His primary focus will be on establishing the technical pre-sales function in the U.S., ensuring that Yaspa’s offerings align with market needs.
Esoda’s expertise in Open Finance and Pay by Bank solutions will be instrumental in providing subject matter expertise to the broader team. His role will involve collaborating with sales and product teams to develop tailored solutions that meet the demands of U.S. clients, thereby enhancing Yaspa’s competitive edge in the market.
Max Collinge’s Role in Atlanta
Max Collinge, previously based in London, will now serve as the Vice President of Product at Yaspa’s new Atlanta office. This relocation marks a significant step in Yaspa’s strategy to centralize its product development efforts in the U.S. market. Collinge’s responsibilities will encompass all aspects of product innovation, development, and delivery for Yaspa in North America.
With a strong background in product management, Collinge is well-equipped to lead Yaspa’s product initiatives in a rapidly evolving market. His leadership will be critical in ensuring that Yaspa’s products not only meet regulatory requirements but also align with the expectations of U.S. consumers and businesses.
The establishment of the Atlanta office, coupled with Collinge’s leadership, is expected to enhance Yaspa’s ability to respond to market changes and customer needs swiftly. This strategic move underscores Yaspa’s commitment to delivering innovative solutions tailored to the North American iGaming sector.
Funding for US Expansion
Yaspa’s ambitious plans for expansion in the U.S. have been bolstered by a successful funding round that raised $12 million in July 2025. This investment, led by Discerning Capital, is aimed at supporting the company’s growth initiatives in North America, particularly in the iGaming sector.
The funding will enable Yaspa to enhance its product offerings, invest in technology, and expand its team to better serve the U.S. market. With the increasing demand for Open Banking solutions and the growth of the iGaming industry, Yaspa is well-positioned to leverage this investment to accelerate its expansion efforts.
The financial backing not only provides the necessary resources for growth but also signals investor confidence in Yaspa’s business model and strategic direction. As the company continues to build its presence in North America, the funding will play a crucial role in facilitating its operational and market expansion goals.
Focus Areas for New Hires
As Yaspa expands its team in the U.S., it has identified key focus areas for new hires that align with its growth strategy. These areas are critical for ensuring that the company can effectively compete in the North American market.
Technical Pre-Sales Function
One of the primary focus areas for new hires is the establishment of a technical pre-sales function. This role is essential for bridging the gap between sales and product development, ensuring that Yaspa’s offerings are tailored to meet the specific needs of clients in the U.S. market. The technical pre-sales team will work closely with sales representatives to provide technical expertise and support during the sales process, enhancing the overall customer experience.
Experience in Gaming Industry
Yaspa is also prioritizing candidates with experience in the gaming industry. Given the company’s focus on iGaming, having team members who understand the intricacies of this sector is vital. New hires with a background in gaming will bring valuable insights into market trends, regulatory challenges, and customer preferences, enabling Yaspa to develop solutions that resonate with its target audience.
By focusing on these areas, Yaspa aims to build a robust team that can drive its growth in North America and position the company as a leader in the Open Banking payments space.
Yaspa’s New Office in Atlanta
Yaspa’s new office in Atlanta represents a strategic move to enhance its operations in North America. Located in a city known for its vibrant technology and gaming sectors, the office will serve as a hub for Yaspa’s U.S. operations.
The Atlanta office is designed to foster collaboration and innovation among team members, enabling them to work closely on product development and client engagement. This location not only positions Yaspa closer to key clients and partners but also allows the company to tap into the local talent pool, which is rich in expertise related to technology and gaming.
With the establishment of this office, Yaspa is poised to strengthen its market presence and enhance its ability to deliver tailored solutions to clients in the U.S. The new office is a testament to Yaspa’s commitment to investing in its growth and ensuring that it remains competitive in the rapidly evolving iGaming landscape.
CEO’s Vision for Yaspa’s Future
James Neville, CEO of Yaspa, has articulated a clear vision for the company’s future as it expands its presence in North America. He emphasizes the importance of building a strong team and leveraging industry expertise to drive growth.
Neville expressed his enthusiasm for the new appointments of Peter Kula and Jackson Esoda, highlighting their industry knowledge and product expertise as invaluable assets to Yaspa’s U.S. operations. He believes that with the right leadership in place, Yaspa is well-equipped to navigate the complexities of the U.S. market and capitalize on emerging opportunities in the iGaming sector.
The CEO’s vision also includes a focus on innovation and customer-centric solutions. By prioritizing product development and aligning offerings with market needs, Yaspa aims to establish itself as a trusted partner for businesses seeking Open Banking solutions.
As Yaspa continues to grow and evolve, Neville’s leadership will be crucial in guiding the company through its expansion efforts and ensuring that it remains at the forefront of the industry.
Yaspa’s Strategic Expansion in North America
Overview of Recent Appointments
Yaspa’s recent appointments of Peter Kula and Jackson Esoda are pivotal in its strategy to enhance its presence in the North American market. Their expertise will support the company’s growth initiatives and strengthen its competitive position.
Leadership Changes and Their Impact
The relocation of Max Collinge to Atlanta as Vice President of Product marks a significant shift in Yaspa’s operational strategy. This leadership change is expected to streamline product development and enhance the company’s ability to respond to market demands.
Future Prospects for Yaspa in the US Market
With a solid foundation in place, including recent funding and strategic appointments, Yaspa is well-positioned to capitalize on growth opportunities in the U.S. market. The company’s focus on innovation and customer-centric solutions will be key drivers of its success in the North American iGaming sector.
